Incoming links is no doubt the most important factor that decides how your website is going to be ranked in the major search engines. No other factor is perhaps as important is as incoming links to your website. Why is it so important you ask? Well, because that is the way Google knows that your website has worthwhile content which made other people link to your site. When someone links to your website, it is counted as a vote in favour of your site. The more people link to you, the more votes you get in favour of your site. The quality of the sites linking also matters. If the sites linking to you are of higher quality, then incoming link has a higher weight age and is more valuable. A general rule of thumb you can apply is that the higher the Google PR of a page, the higher the value of the site in Google’s books.
This also raises the question that can a websites reputation be harmed if unfavourable websites link to them? That is, if willingly someone puts an incoming link from a not so reputable site to harm your reputation! Fortunately, most SEO experts would agree that this would have no negative effect on your seo reputation. This is for the simple fact that you do not have any control over who links to you. And since this can be used to harm someone, therefore, any unwanted incoming links will simply not have any effect at all. So that means either links will help you or they will not have any effect at all. Therefore, the focus should always be on the quality links.
Another factor that is of significance is that the more links you get from related websites the better. For example, if you have a travel related website then it would be better if most of the incoming links to your site are from travel related websites. The incoming links would carry more value this way as it shows that people from your industry has voted in favour for you by linking to your site.
All SEO Strategies involve around getting more incoming links to the site. There are a few ways this can be achieved. First is to simply ask for it. Most seo experts would agree that this is perhaps the best and the easiest way to get good back links from similar sites. In return, of course, they may also want you to link to their site. This is essentially called a link exchange. It is very common in the seo arena and is an accepted method for increasing incoming links.
Other strategies include directory submissions where you submit the site to hundreds or even thousands of web directories for inclusion. It is up to the directory editorial team to decide whether they want to accept it or not. When you have just started out and your site does not have much authority, the number of rejections would be higher which would become lesser and lesser as your site gains in authority over time as you continue with your SEO strategy.
Then you also have the option of writing articles on blogs, press releases, and social media optimization, also known as SMO. I will write about them in my upcoming articles as how they can be used in gaining valuable backlinks to your site. It is too elaborate to cover in a single post.
However, it must be kept in mind that it is like an ongoing battle that needs to be fought continuously. Everyone is striving for more links. You may be at the top today, if you stop your SEO efforts, other sites will gain more relevance and therefore higher ranking. Also, the rules of the game keep changing with the introduction of new technologies. As you suddenly find there are more options available now for getting more incoming links.
Therefore, it can be easily concluded that incoming links and their quality are the most important factor in determining your success in your SEO campaign.